driving business efficiencies
WITH software

We offer consulting services to Private Equity firms and their Portfolio Companies.

We perform Tech Due Diligence for investors to de-risk their acquisitions.
We provide Tech Strategy guidance to business leaders to support their next years of growth.

Who we are

Matt and Rob worked together at IBM.

Matt as Business & Product Lead, Rob as Technology Lead. 

Great values! Great team! Great times!

Special working environments don’t last forever but special values do.
business needs
users
design
build
deploy
learn
evaluate
repeat
consulting
technology
results !!!

We work with

Private Equity firms and their Portfolio Companies. We work across a range of industries including Hospitality, Insurance, Telecoms and Manufacturers - and their Supply Chain, Sales and Service networks.

We partner with

Growth Software companies looking to reach new customers and markets and expert Services' companies when custom app development and systems integration is required.

Why we are different

Our knowledge and expertise in software and consulting has been acquired over 25+ years working at the sharp-end with large corporations and startups across multiple industries and geographies.

We prefer in-person workshops to online meetings.
We value outcomes over effort.
We learn by sharing.
We stay curious.
We get stuff done.
We test, we iterate and then we move on.

Get in touch

Have a question, collaboration idea, or simply want to say hello? We'd love to hear from you!

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business needs
users
design
build
deploy
learn
evaluate
repeat
consulting
technology
results !!!
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George Danner

George E. Danner is President of Business Laboratory, LLC, an award-winning consultancy that uses the very latest scientific techniques and methods to improve the performance of organizations.  He is the author of the 2015 best selling book about business problem-solving, Profit From Science, published by Macmillan. George’s second book, The Executive’s How-To Guide to Automation, was released December 2018.  George has a Bachelor of Science in Mechanical Engineering from Texas A&M University and a Master of Science in Management from Massachusetts Institute of Technology.

Super power:
I can listen to a Subject Matter Expert drone on for hours and distill that down into the 10 minutes or so that really matters

Somesh Mitra

Seasoned business leader with 25+ years of experience driving growth and transformation across Energy, Cybersecurity, IT, and Telecoms. Adept at developing and executing high-impact business development strategies, leading complex stakeholder engagements, and delivering multimillion-dollar revenue growth. Passionate about scaling businesses through innovation, strategic partnerships, and operational excellence. Track record includes leading a cybersecurity firm from startup to £3M revenue in three years and doubling business revenue at Shell Bitumen EMEAR.

Super power:
Shapeshifter - can adapt to and relish solving challenges for any industry, any tech, any team, any issue

Yi-Hsian Godfrey

Yi-Hsian (pronounced “E-Schwan”) Godfrey is a seasoned Chief Marketing Officer who brings products and services to life for B2B and B2C early-stage and scale-up companies. She is a dynamic and versatile leader who delivers bottom-line results through innovation, relevance, and impact.

She brings over 20 years of marketing experience in branding, communications, product, and customer lifecycle marketing, working with companies including Grainger, Amdocs, Danaher, and Broadridge. She was named a finalist for the American Express Chairman’s Award for Innovation for her diverse marketplace intelligence program that opened new markets for the company.  Yi-Hsian has also led cross-functional marketing, sales, product, and data teams to drive top-of-funnel awareness through conversion, engagement, and retention.

Super power:
Creating breakthrough opportunities by linking seemingly unconnected points among mindsets, products and marketing

George Danner

George E. Danner is President of Business Laboratory, LLC, an award-winning consultancy that uses the very latest scientific techniques and methods to improve the performance of organizations.  He is the author of the 2015 best selling book about business problem-solving, Profit From Science, published by Macmillan. George’s second book, The Executive’s How-To Guide to Automation, was released December 2018.  George has a Bachelor of Science in Mechanical Engineering from Texas A&M University and a Master of Science in Management from Massachusetts Institute of Technology.

Super power:
I can listen to a Subject Matter Expert drone on for hours and distill that down into the 10 minutes or so that really matters

Somesh Mitra

Seasoned business leader with 25+ years of experience driving growth and transformation across Energy, Cybersecurity, IT, and Telecoms. Adept at developing and executing high-impact business development strategies, leading complex stakeholder engagements, and delivering multimillion-dollar revenue growth. Passionate about scaling businesses through innovation, strategic partnerships, and operational excellence. Track record includes leading a cybersecurity firm from startup to £3M revenue in three years and doubling business revenue at Shell Bitumen EMEAR.

Super power:
Shapeshifter - can adapt to and relish solving challenges for any industry, any tech, any team, any issue

Yi-Hsian Godfrey

Yi-Hsian (pronounced “E-Schwan”) Godfrey is a seasoned Chief Marketing Officer who brings products and services to life for B2B and B2C early-stage and scale-up companies. She is a dynamic and versatile leader who delivers bottom-line results through innovation, relevance, and impact.

She brings over 20 years of marketing experience in branding, communications, product, and customer lifecycle marketing, working with companies including Grainger, Amdocs, Danaher, and Broadridge. She was named a finalist for the American Express Chairman’s Award for Innovation for her diverse marketplace intelligence program that opened new markets for the company.  Yi-Hsian has also led cross-functional marketing, sales, product, and data teams to drive top-of-funnel awareness through conversion, engagement, and retention.

Super power:
Creating breakthrough opportunities by linking seemingly unconnected points among mindsets, products and marketing